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Reach India's Most Finance-Focused Audience

50L+ monthly users actively making financial decisions — EMI comparisons, SIP planning, tax calculations. Put your brand exactly where the intent is highest.

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50L+
Monthly Users
1.2Cr+
Monthly Page Views
4.8m
Avg. Session Time
78%
Return Visitors
92%
India Traffic
Who we reach
Premium Finance Audience
Our users are actively engaged with money — not passively browsing. They're mid-decision, making them uniquely receptive to relevant financial products.
Age 25–44
68%
Peak earning & investing years — highest financial product uptake
Salaried / Business
81%
Income earners with active tax, loan, and investment needs
Tier 1 & 2 Cities
74%
Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Chennai and beyond
Top calculator categories by traffic
SIP / Mutual Funds
88%
EMI / Home Loan
76%
Income Tax / GST
64%
FD / PPF / RD
52%
Business / ROI
38%
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What we offer
Ad Formats
From standard Google AdSense display units to fully custom native sponsorships — choose the format that fits your campaign goals.
Leaderboard Banner
728×90 · 970×90 · Responsive
High-visibility placement at the top of every calculator page, above the fold. Served via Google AdSense — highest CTR position on site.
AdSense Eligible Above Fold Desktop + Mobile
Most Popular
Rectangle / MPU
300×250 · 336×280
Embedded inline within calculator results — seen at the peak moment of user intent. Excellent performance for BFSI, insurance, and investment products.
AdSense Eligible Highest CPM All devices
Sidebar / Skyscraper
160×600 · 300×600
Sticky sidebar unit visible throughout the entire calculator interaction. Long dwell times make this ideal for brand awareness campaigns.
AdSense Eligible Sticky scroll Desktop only
Native Sponsored Tool
Custom — full page takeover
Your brand co-powers a calculator. Logo placement, custom colour scheme, and a branded CTA within the results panel. Maximum trust transfer.
Direct Deal Highest brand lift
Related Calculators Slot
180×80 card · below results
Appear as a "sponsored" card in the Related Calculators section. Non-intrusive, native-looking, and served to users who have just seen their results.
Direct Deal Native look
Mobile Banner
320×50 · 320×100
Optimised for our 58% mobile audience. Served at the bottom of the viewport — non-obstructive but always visible during calculator interaction.
AdSense Eligible Mobile only
Where ads appear
Ad Placement Map
Visual overview of standard ad slots across a calculator page. All AdSense units follow Google's Better Ads Standards.
① Leaderboard 728×90
Page Title
Calculator Inputs
② Rectangle / MPU 300×250 — inline results
④ Below-Results Banner 728×90
③ Sidebar 300×600
① Leaderboard
728×90
Highest visibility — first thing users see on every page load.
Est. CPM: ₹120–₹280
② Rectangle / MPU
300×250
Inline with results — peak intent moment. Best for conversion-focused campaigns.
Est. CPM: ₹200–₹420
③ Sidebar
300×600
Sticky — visible throughout entire session. Ideal for brand awareness.
Est. CPM: ₹160–₹320
④ Below-Results
728×90
Catches users who scroll past the fold after reviewing their results.
Est. CPM: ₹80–₹180
Google AdSense slots ①②③④ are auto-managed via AdSense — compliant with Google's Better Ads Standards. CPM estimates are indicative based on our Finance vertical benchmarks.

Built to Google's Better Ads Standards

All display ad placements on Smart Calculators comply with Google AdSense policies and the Coalition for Better Ads standards. We run a clean, user-respecting ad environment — no pop-ups, no auto-play video, no interstitials.

Better Ads Certified No Pop-ups No Auto-play Video No Sticky Mobile Ads Brand-safe Content Finance Category
Our Ad Policy Commitments
Maximum 3 AdSense units per page — never overwhelming
No ad placement within 150px of main calculator controls
All ads clearly labelled "Advertisement" or "Sponsored"
No deceptive formats that could be mistaken for content
SEBI / RBI regulated financial ads accepted with valid credentials
Page speed maintained — lazy-loaded, non-blocking ad scripts
Investment options
Direct Deal Pricing
For programmatic (AdSense), rates are market-driven. For direct deals and sponsorships, choose from the packages below. All prices exclude GST.
Starter
Banner Display
₹15,000
per month · per placement
1 leaderboard or rectangle slot
Category targeting (e.g. SIP pages only)
Monthly impression report
Standard creative (you supply)
Logo placement on calculator
Dedicated account manager
Most Chosen
Growth
Multi-Placement
₹45,000
per month · 3 slots bundled
Leaderboard + Rectangle + Mobile
Run-of-site or category targeting
Weekly performance dashboard
Creative review & suggestions
Priority placement rotation
Dedicated account manager
Premium
Sponsored Tool
Custom
per quarter · co-branded calculator
Full calculator co-branding
Logo + CTA within results panel
Dedicated account manager
Real-time analytics access
Press release co-announcement
Custom landing page integration
What advertisers say
Trusted by Leading Finance Brands
"The MPU placement on the SIP calculator drove our highest-quality mutual fund leads of the quarter. Users are already in the mindset — conversion was 3x our usual display benchmarks."
A
Ananya Iyer
Performance Lead, Leading AMC
"We co-branded the Home Loan EMI calculator for Q1. The trust transfer to our brand from a tool users rely on daily was measurable — brand recall scores up 22% in that cohort."
V
Vikram Nair
Brand Manager, Private Sector Bank
"Clean, compliant, and genuinely high-intent traffic. Our insurance product CTRs here are 4x what we see on generic news sites. The audience alignment is perfect."
P
Priyanka Shah
Digital Marketing Head, Insurtech Co.
Get in touch
Request Media Kit or Enquire
Advertiser Enquiry Form

Enquiry Received!

Our advertising team will reach out to within 2 business days with our media kit and available slots.

Why advertise with us
Users are mid-decision — highest purchase intent in the category
Average 4.8 minutes per session — more ad exposure time
Brand-safe, compliant, finance-only content environment
Transparent reporting — real impressions, no bot traffic
Dedicated contact — no middleman, direct coordination
Direct Contact
Response Time
< 2 days
Our advertising team responds to every enquiry within 2 business days with pricing, available inventory, and a media kit.